If unfunny and grating is what Burger King was going for with these commercials, I think they succeeded:
I don't think I'll be downloading the BK Breakfast March for my ipod any time soon. I never thought I'd miss the ads with the creepy king. And of course the only woman who is prominently featured in the ad is the stereotypical hot chick who causes the guys to fall all over themselves. Sexism: it's what's for breakfast.
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